Sell Me Solutions, Not Features
Something that I've had the pleasure of learning while trying to market myDomains is that people want features. However, features are not a selling point - people don't use software because of the number of features you jam in, they use software because of the problems that software solves. However, it's still very common to see software marketed...
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I've built an iPhone app - myDomains, you can use it to track domain names and get reminders to renew them. It's the best 99 cents you will ever spend! Buy it now from the iTunes Store.